I write copy. (cop·y n. The words to be printed or spoken in an advertisement.)
I don’t do copyrights.
I name burgers, buses, and all sorts of things.
I also write lyrics. Check ‘em out on my Radio page.To view each ad, click the thumbnail. To further enlarge, click the viewing window.
Guerilla | Print & Out Of Home | Direct & Collateral | Long Copy / Poetry
From afar, this ad is meant to look like those "Furniture for sale" or "Call my business" flyers. However, up close you see a traffic scene with cars on each tab, instead of phone numbers, and a message explaining a simple act that literally and figuratively can help improve our environment.
We all know how frustrating and boring traffic can be. This guerilla campaign is meant to play with the different media your eyes wander to while stuck on the road. Suddenly billboards, bumper stickers and road construction signs speak to you, sympathize with you, and offer you a solution for never having to sit there again.
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DOMINO SUGAR – One Show Student Finalist
The assignment for the Student One Show New York competition was to find a way to make an old classic popular again. What better way to do it than to show how Domino sugar is all natural, as opposed to today’s chemical-ridden sugar substitutes.
TRAFFIX "SOV Disorder" Campaign
For this full campaign I created a fake disorder, called SOV, to awaken Single Occupancy Vehicle drivers to the physical, financial, and environmental stresses of driving alone, and how TRAFFIX transportation alternatives can help cure them.
METROLINK – AdWheel & TMCA Compass Award Winner
The purpose of this print campaign was to give the Metrolink K-9 unit a loveable appeal, so that passengers felt not only safe, but also comfortable around them. (I also created a pack of collectible trading cards, which described the personalities, interests – even zodiac signs – of each K-9 in order to "humanize" them.
WESTSIDE SCHOOL OF BALLET
The message of this campaign is simple – dancers endure so much physical pain in their profession, but for them, being able to perform is worth it. No ballet school can teach that kind of passion, but Westside Ballet can give them the skills to go the distance.
For the first 3-image recruitment campaign, I wanted to show how working for Foothill Transit is so much more than just a job – it's a family, a purpose, and a lifelong career. The last ad playfully boasts the eco-friendly benefits of riding Foothill Transit's clean fuel coaches.
There’s a reason why people feel like cows in the herd on their daily morning commute – when everyone tries to get to the same place all at once, it’s no wonder why they don’t "moo"ve very fast. And that’s exactly the point I tried to make for the launch of Amtrak Virginia’s Lynchburg service – the smarter, more efficient way to commute.
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The purpose of this ad was to increase student ridership. Since students are always busy with homework and activities, I thought the best way to reach out to them would be to showcase how riding, instead of driving, can definitely open up your schedule.
CLARITY BREAST CANCER FOUNDATION
I created this invite for a swimsuit Fashionista High Tea event benefiting breast cancer patients.
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Most people have never heard of the Azores – a small Portuguese archipelago in the middle of the Atlantic Ocean – but they have heard of Atlantis. In this ad I invite consumers to discover what this magical place is all about, then decide for themselves whether or not it really is mythical Atlantis.
Hummers are typically thought of as a tough man’s machine. But in this day in age, who’s to say they’re not made for the hard-working mother of 3 as well? That’s exactly the point I made in this ad with my feminine, yet edgy, poem.Back to Top